TYPE
ROLE
CLIENT
Visual Identity
Art director & designer
Magdalena Slović
2021

KTCHI MUSIC BRANDING

Ktchi is a pseudonym for a wonderful emerging music artist in Croatia that needed a visual to represent herself. When creating an artist branding, there’s personal preference and feelings about their own image that need to come through, while still giving a good idea of what’s behind the look — which makes it very much a collaborative process.

Specifically, Megi has related herself and her expression to a symbol of trees, roots and how they have a similar structure to our body’s nervous and bloodstream systems. Delicate and strong at the same time, the same way we thought of feminine energy. Compact and defined, but a little rugged on the edges, all tie in together into what we felt reflects her music best.

SKETCHING & EXPLORING

REFINING THE FORM

BRAND APPLICATION

BRAND APPLICATION

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